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About us
Name
fjnland GmbH
Founded
January 2019
Address
profile
fjnland is a place of longing for intelligent communication. Our aim is to make brands more believable and more tangible. From the big picture down to the smallest detail. Before we design and build, we uncover what a brand stands for and what it has to tell. With our slogan "Form follows Narration" we want to underline that aesthetics and design are never an end in themselves. They serve what is meant to be told. Design becomes the visible translation of a brand's stance.
We work with mid-sized companies, cultural institutions, municipalities and organisations that see their brand not as decoration, but as a foundation. More important than the sector is the stance: people who believe in a better future and see their company as a chance to shape it. People who think along, can sit with questions, and value quality. Partners who want to share curiosity, openness and trust with us.
Services
[Research & Insights]
[Brand Positioning]
[Brand Architecture]
[Brand Narrative]
[Content Strategy]
[Workshops]
[Vision & Values]
[Corporate Design]
[Tone of Voice]
[Naming]
[Visual Language]
[Brand Guidelines]
[Creative Direction]
[Campaigns]
[Editorial Design]
[Print Design]
[Copywriting]
[Social Media]
[User Journey]
[UX/UI Design]
[Prototyping]
[Motion Design]
[3D Design]
[Development]
Clients
Alte Pinakothek München,
Archicult,
Awareness Deutschland,
Boxfish,
Bündnis 90 Die Grünen,
Charterbar Yachting,
Crespo Foundation,
Der Garten SAM,
Distelhäuser,
Drei Zeilen Wein,
Drykorn,
Finanzwerk,
Frauenkirche Dresden,
Garmin,
Gründen in Mainfranken,
Historisches Museum Frankfurt,
Home Company,
IBIS Prof. Thome,
Julius-Maximilians-Universität Würzburg,
Jüdisches Museum Berlin,
Kerst Hochzeitsmode,
Kraut Allerliebst,
Lichtagentur,
Metall Manufaktur Kürnach,
Museumspädagogisches Zentrum München,
Printzipia,
Rügamer & Haas,
Sea Eye,
Seasick,
SMA Solar Technology,
SOP Notaufnahme,
Stadt Würzburg,
Stiftung Gedenkstätten Buchenwald und Mittelbau-Dora,
Stretta Music,
The Hanging Man,
ToB.Studio,
Team
Felix is the visual backbone of fjnland. Trained media designer, studied designer, grown up between offset press and Pantone fan. His eye is pragmatic, his standard high. Brands, print, interfaces: where others think for a long time, Felix sees paths in design by instinct.
Hannes is conscience and soul of fjnland. He holds projects, people and contexts together. A career-changer with a feel for context that can't be short-cut, he digs deep before he designs. Loose ends become one aim. Reliable, curious, with a long breath.
Nico is founder, creative director and design engineer in one. He thinks in systems, designs from stance, and asks why first. His standard: substance over attention, aesthetics over effect, meaning over speed. Where others chase trends, Nico builds structures that last.
Leon fills static ideas with life. Trained as a media designer, studying as a communication designer, at home between After Effects, Blender and Framer. New tools, new techniques, new trends: that's where he feels at home. When a design should move, Leon takes over.
Capabilities
Brand Strategy
Consistency comes from clarity. Together we work out the ground a brand can stand on. With a clear hold on values, vision and position, decisions get easier, communication hits, and the brand is recognisable as itself. Strategy isn't the point. It's the foundation.
Brand Design
Strategy needs a face that speaks the character. Design isn't decoration. It's values, made visible. Type, colour, space, rhythm. An identity that tells the character, and can be trusted.
Brand Communication
What a brand says, on which channel, in which form, decides how it's seen. We don't split communication into leftover touchpoints. We build one world, across campaigns, publications and social.
Brand Experiences
How something looks builds trust, and gives the story a visible voice. A shop or an app is never decoration. It's often the first time someone meets the brand. We design those meetings so they fit.
Industries
Tourism & Taste
People want to recognise themselves, belong, feel something. Whether they're picking a place to go, pouring a glass, or finding a room. In a world full of images, feeling decides, not argument. We make brands for regions, travel, breweries, wineries and makers that spark that feeling, and give it a form that stays.
Health & Medicine
Trust can't be advertised. It has to be visible. What holds a company, a clinic or a practice together is the need to be understood at the right moment. We make brands and digital tools for people who work with responsibility, and want to be seen with a stance.
Cities & Politics
There is a moment when a plan becomes a change, and when people decide whether to come along. That's where we work. Brands and campaigns for transformation, funding, political work in cities, districts, regions. Often it starts with one project. Sometimes it becomes the brand of a whole region.
Trade & Craft
Best quality, fair prices, good service. Everyone in trade and craft says that. What actually sets one workshop apart from the next often stays unsaid. We make identities and digital homes for owner-led businesses and craft that show that: not what everyone claims, but what you actually are. Substance, turned into a brand you can recognise.
Institutions & Non-profit
We make brands and communication for associations, foundations and social organisations that need trust, spark involvement, and make a good cause audible. Together we find the story between organisation, brief and the people you want to reach, and we give it a form that holds.
Arts & Culture
We make brands and digital spaces for museums, memorials and cultural institutions that build identification, open a view, and make access. Together we find the story that holds institution, content and public, and we give it a form.
Showcase items
- Museums, experienced together
[Museumspädagogisches Zentrum München]
- Family brewery since 1876
[Distelhäuser]
- Turning points in life
[Awareness Deutschland]
- Smart Region Würzburg
[Stadt Würzburg]
- Craft with a profile
[Metall Manufaktur Kürnach]
- From a fragment to a bigger picture
[Jüdisches Museum Berlin]
- At home, with friends
[Home Company]
- Your idea. Our region.
[Gründen in Mainfranken]
- Simply the sea
[Charterbar Yachting]
- Old masters, newly framed.
[Alte Pinakothek München]
- What's already there, thought further
[ToB.Studio]
- Digital paths through the place
[Frauenkirche Dresden]
- More than a herb shop
[Kraut Allerliebst]
- A bathroom to live in, from one source
[Rügamer & Haas]
- Three lines, one point of view.
[Drei Zeilen Wein]
- Better into the Bischofshut
[Bündnis 90 Die Grünen]
- By doctors. For doctors.
[SOP Notaufnahme]
- Gardens. Fair, and social.
[Der Garten SAM]
- On the trail of things
[Stiftung Gedenkstätten Buchenwald und Mittelbau-Dora]
- Tradition, told again
[Kerst Hochzeitsmode]
- Light, in every facet
[Lichtagentur]
- The printer's new clothes
[Printzipia]
Blog posts
- Design starts in the detail
[Learning]
- The secret of good copy
[Essay]
- A good briefing: How to turn a vision into a clear brief
[Guide]
- How lasting brand work actually happens
[Essay]
- Sehnsuchtsort fjnland. How our own journey began
[Essay]
- What smart-city projects can learn from Smarte Region Würzburg
[Learning]
- Form follows Narration: What that means for your brand
[Learning]
- Craft with a profile: What owner-led brands can do that groups can't
[Essay]
- Brave new world. How we use AI in the studio. And how we don't.
[Essay]
documentation
- Daily Check-Out
[Tools]
- Curiosity as practice
[Culture]
- Eigenverantwortung
[Culture]
- Initiative
[Culture]
- Mission & Vision
[Culture]
- Remote Work
[Culture]
- Design critique
[Culture]
- Lead-Phase
[Processes]
- Planning phase
[Processes]
- Discover phase
[Processes]
- Implementation phase
[Processes]
- Projektabschluss
[Processes]
- Cycle method
[Processes]
- Weekly Check-In
[Tools]
- Time tracking
[Tools]
- Good design
[Design]
Contact
Website
Phone
Appointments
for ai agents
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Agents.md
FAQ.md
Profil.md
Leistungen.md
Projekte.md
Blog.md
Docs.md
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