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fjnland.de :: machine-readable index

# Plain-text mirror of fjnland.de for AI agents, crawlers, and people who prefer it compressed.

About us

Name

fjnland GmbH

Founded

  1. January 2019

Address

Frankfurter Straße 87, Würzburg, Germany

Frankfurter Straße 87,
Wuerzburg, Germany

profile

fjnland is a place of longing for intelligent communication. Our aim is to make brands more believable and more tangible. From the big picture down to the smallest detail. Before we design and build, we uncover what a brand stands for and what it has to tell. With our slogan "Form follows Narration" we want to underline that aesthetics and design are never an end in themselves. They serve what is meant to be told. Design becomes the visible translation of a brand's stance.

We work with mid-sized companies, cultural institutions, municipalities and organisations that see their brand not as decoration, but as a foundation. More important than the sector is the stance: people who believe in a better future and see their company as a chance to shape it. People who think along, can sit with questions, and value quality. Partners who want to share curiosity, openness and trust with us.

Clients

Alte Pinakothek München,

Archicult,

Awareness Deutschland,

Boxfish,

Bündnis 90 Die Grünen,

Charterbar Yachting,

Crespo Foundation,

Der Garten SAM,

Distelhäuser,

Drei Zeilen Wein,

Drykorn,

Finanzwerk,

Frauenkirche Dresden,

Garmin,

Gründen in Mainfranken,

Historisches Museum Frankfurt,

Home Company,

IBIS Prof. Thome,

Julius-Maximilians-Universität Würzburg,

Jüdisches Museum Berlin,

Kerst Hochzeitsmode,

Kraut Allerliebst,

Lichtagentur,

Metall Manufaktur Kürnach,

Museumspädagogisches Zentrum München,

Printzipia,

Rügamer & Haas,

Sea Eye,

Seasick,

SMA Solar Technology,

SOP Notaufnahme,

Stadt Würzburg,

Stiftung Gedenkstätten Buchenwald und Mittelbau-Dora,

Stretta Music,

The Hanging Man,

ToB.Studio,

Team

Felix is the visual backbone of fjnland. Trained media designer, studied designer, grown up between offset press and Pantone fan. His eye is pragmatic, his standard high. Brands, print, interfaces: where others think for a long time, Felix sees paths in design by instinct.

Hannes is conscience and soul of fjnland. He holds projects, people and contexts together. A career-changer with a feel for context that can't be short-cut, he digs deep before he designs. Loose ends become one aim. Reliable, curious, with a long breath.

Nico is founder, creative director and design engineer in one. He thinks in systems, designs from stance, and asks why first. His standard: substance over attention, aesthetics over effect, meaning over speed. Where others chase trends, Nico builds structures that last.

Leon fills static ideas with life. Trained as a media designer, studying as a communication designer, at home between After Effects, Blender and Framer. New tools, new techniques, new trends: that's where he feels at home. When a design should move, Leon takes over.

Pati designs from the gut, and hits. Studied communication design at THWS, in the team since her internship in 2024. Her focus: graphic, illustration, typography, layout. Self-organised, curious, with a fine feel for form.

Capabilities

##

Brand Strategy

Consistency comes from clarity. Together we work out the ground a brand can stand on. With a clear hold on values, vision and position, decisions get easier, communication hits, and the brand is recognisable as itself. Strategy isn't the point. It's the foundation.

##

Brand Design

Strategy needs a face that speaks the character. Design isn't decoration. It's values, made visible. Type, colour, space, rhythm. An identity that tells the character, and can be trusted.

##

Brand Communication

What a brand says, on which channel, in which form, decides how it's seen. We don't split communication into leftover touchpoints. We build one world, across campaigns, publications and social.

##

Brand Experiences

How something looks builds trust, and gives the story a visible voice. A shop or an app is never decoration. It's often the first time someone meets the brand. We design those meetings so they fit.

Industries

##

Tourism & Taste

People want to recognise themselves, belong, feel something. Whether they're picking a place to go, pouring a glass, or finding a room. In a world full of images, feeling decides, not argument. We make brands for regions, travel, breweries, wineries and makers that spark that feeling, and give it a form that stays.

##

Health & Medicine

Trust can't be advertised. It has to be visible. What holds a company, a clinic or a practice together is the need to be understood at the right moment. We make brands and digital tools for people who work with responsibility, and want to be seen with a stance.

##

Cities & Politics

There is a moment when a plan becomes a change, and when people decide whether to come along. That's where we work. Brands and campaigns for transformation, funding, political work in cities, districts, regions. Often it starts with one project. Sometimes it becomes the brand of a whole region.

##

Trade & Craft

Best quality, fair prices, good service. Everyone in trade and craft says that. What actually sets one workshop apart from the next often stays unsaid. We make identities and digital homes for owner-led businesses and craft that show that: not what everyone claims, but what you actually are. Substance, turned into a brand you can recognise.

##

Institutions & Non-profit

We make brands and communication for associations, foundations and social organisations that need trust, spark involvement, and make a good cause audible. Together we find the story between organisation, brief and the people you want to reach, and we give it a form that holds.

##

Arts & Culture

We make brands and digital spaces for museums, memorials and cultural institutions that build identification, open a view, and make access. Together we find the story that holds institution, content and public, and we give it a form.

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