Carefully researched, clearly laid out, and free. Guides that help doctors in the emergency department.
By doctors. For doctors.
By doctors. For doctors.
01 Context
Doctors in acute or emergency outpatient clinics are often exposed to extreme situations in their daily work. With time as the critical factor, a decisive, fast and, not least, structured approach is often what counts. The vision of two young specialists: a platform that gathers standardised guides ("Standard Operating Procedures"). Guides that help medical staff keep an overview, including in more complex cases. For that they needed a visual and functional scheme with room to grow, that makes recurring content recognisable across the set, and that the two doctors can apply themselves.
02 Method
Relevant clinical pictures, compressed onto a few pages in the same scheme every time: a colour guidance system for grasping information fast, concrete instructions for action and recommendations for dosing medicines and for discharge. SOP Notaufnahme stands equally for professionalism, competence and precision, and for being close and accessible. A friendly, characteristic display font with a helpful character supports that, while the suggested stethoscope in the logo places the brand clearly in a medical context.
03 Result
Clarity, not only on the users' side. We didn't stay a design supplier. We built a framework the doctors can extend themselves. Thanks to the extended search on the revised website, the SOPs are even faster to hand. The reduced iconography and the clear colour make more overview and simple orientation. With a lasting approach in framework and design we made room for future extensions, and have already added analogue fields such as fairs and seminars to the brand.
Client
SOP Notaufnahme
Industry
Release
Team
Book a call
01 Context
Doctors in acute or emergency outpatient clinics are often exposed to extreme situations in their daily work. With time as the critical factor, a decisive, fast and, not least, structured approach is often what counts. The vision of two young specialists: a platform that gathers standardised guides ("Standard Operating Procedures"). Guides that help medical staff keep an overview, including in more complex cases. For that they needed a visual and functional scheme with room to grow, that makes recurring content recognisable across the set, and that the two doctors can apply themselves.
02 Method
Relevant clinical pictures, compressed onto a few pages in the same scheme every time: a colour guidance system for grasping information fast, concrete instructions for action and recommendations for dosing medicines and for discharge. SOP Notaufnahme stands equally for professionalism, competence and precision, and for being close and accessible. A friendly, characteristic display font with a helpful character supports that, while the suggested stethoscope in the logo places the brand clearly in a medical context.
03 Result
Clarity, not only on the users' side. We didn't stay a design supplier. We built a framework the doctors can extend themselves. Thanks to the extended search on the revised website, the SOPs are even faster to hand. The reduced iconography and the clear colour make more overview and simple orientation. With a lasting approach in framework and design we made room for future extensions, and have already added analogue fields such as fairs and seminars to the brand.
Client
SOP Notaufnahme
Industry
Release
Team
Book a call
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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