Branding, web design and development for "Gründen in Mainfranken"
Your idea. Our region.
Your idea. Our region.
01 Context
Self-employment rarely starts with the business model. It starts with the search. For advice, for funding, for the right people. In Mainfranken there is plenty of that: chambers, universities, founder centres, economic development. Twelve institutions that all want the same thing, and until now each appeared on its own. That's what IGZ Würzburg wanted to change with "Gründen in Mainfranken": a shared roof, so many points of contact become one. The hurdle wasn't the offers. It was getting to them. If you want to start a business, you shouldn't have to find twelve doors. You should find one, and behind it still the whole region.
02 Method
Turning twelve organisations into one voice, without making any of them look smaller. That was the actual job. So we built "Gründen in Mainfranken" first as a brand of its own, not as the sum of its partners. A fresh corporate design with bright colours sets the tone: a start, not officialese. The stylised avatar in the signet puts the founders at the centre, not the institutions. On that ground we developed the landing page, structured so the offers from across Mainfranken read as one. An embedded chatbot and a calendar take people from the first question to the right place. A way in that orders the variety behind it, instead of mapping it.
03 Result
Since launch, "Gründen in Mainfranken" has one face. It used to have twelve. The shared identity gathers the organisations from Würzburg, Schweinfurt, Main-Spessart and Bad Kissingen under one roof, and the landing page gives people who want to start a clear way in, instead of a jungle of funding. We delivered the full package: brand and corporate design, print, UX and interface design, and the development of the landing page with chatbot and calendar. What began as a statement of intent from twelve competing logos now appears as one initiative. And the region shows on the outside what it already is on the inside: a network that holds.
Client
Gründen in Mainfranken
Industry
Release
– today
Team
Book a call
01 Context
Self-employment rarely starts with the business model. It starts with the search. For advice, for funding, for the right people. In Mainfranken there is plenty of that: chambers, universities, founder centres, economic development. Twelve institutions that all want the same thing, and until now each appeared on its own. That's what IGZ Würzburg wanted to change with "Gründen in Mainfranken": a shared roof, so many points of contact become one. The hurdle wasn't the offers. It was getting to them. If you want to start a business, you shouldn't have to find twelve doors. You should find one, and behind it still the whole region.
02 Method
Turning twelve organisations into one voice, without making any of them look smaller. That was the actual job. So we built "Gründen in Mainfranken" first as a brand of its own, not as the sum of its partners. A fresh corporate design with bright colours sets the tone: a start, not officialese. The stylised avatar in the signet puts the founders at the centre, not the institutions. On that ground we developed the landing page, structured so the offers from across Mainfranken read as one. An embedded chatbot and a calendar take people from the first question to the right place. A way in that orders the variety behind it, instead of mapping it.
03 Result
Since launch, "Gründen in Mainfranken" has one face. It used to have twelve. The shared identity gathers the organisations from Würzburg, Schweinfurt, Main-Spessart and Bad Kissingen under one roof, and the landing page gives people who want to start a clear way in, instead of a jungle of funding. We delivered the full package: brand and corporate design, print, UX and interface design, and the development of the landing page with chatbot and calendar. What began as a statement of intent from twelve competing logos now appears as one initiative. And the region shows on the outside what it already is on the inside: a network that holds.
Client
Gründen in Mainfranken
Industry
Release
– today
Team
Book a call
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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10:30
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