Mission & Vision

Vision and influence

fjnland is an agency of strategists, designers and writers. We help small and large companies make their brand more consistent (1), their communication more lasting (2) and their processes smarter (3). With our work we want to win brands for the vision of a better future, and so have a meaningful influence (4) on issues of social, cultural and public relevance.

Processes and ways of working

We work as a deliberately smaller team, so we can stay as agile as possible in how we work with our clients. We often hold a strong opinion, which we always communicate honestly and on the level. Our focus is on looking at communication, brands and their channels as a whole. Clients do not find isolated »odds and ends« with us. They benefit from a view of the whole, with a love of detail. Claim: »Zoom in and obsess. Zoom out and observe.«. What we deliberately are, and are not:

• Thinking as a whole, but not full-service

• Efficient, but not cheap at any price

• Specific, but not limited to a niche

• Top-notch, but not front-row

Compass of values

Values are not slogans for us. Whenever we can, we want to show a stance. With our own opinion and a clear aim in view, we shape brands for a better tomorrow.

Our core values are

• First Ask Why: We see communication in the context of the whole. Instead of dressing up individual channels, we look at things as a whole. Loose ends become a shared aim.
  
  

• Stay Humble: »Fake it till you make it« is not really our thing. We stay true to ourselves and sometimes say no when a project does not match our profile. We expect that honesty from our partners too.
  
  

• Be Loyal: Our aim is long-term partnerships with substance. We are convinced that trust, transparency and fairness are the pillars of a fruitful partnership.
  
  

• Passion Before Profit: Money is helpful, no question. But what guides our action is creative processes and the search for meaning. Instead of quick money, we aim for lasting value and the good in the world.
  
  

• Things That Matter: Our aim is to give the things we make lasting relevance. For that we put meaning above attention.
  
  

• Done, Perfect? Perfectly Done: We have always done it this way. We have never done it this way. We do not see perfection as a state, but as a driving force.