Corporate design and stationery for Metallmanufaktur Kürnach
Craft with a profile
Craft with a profile
01 Context
Metallmanufaktur Kürnach is a family business of the kind craft knows a thousand times over: the father built it, the son takes over. With the handover, the identity was on the table too. It should come into the next generation. The brief was double, and at first glance contradictory. The new identity had to read professional and recognisable, and at the same time work so simply in daily life that an owner without a design department can look after it himself. Not a business with a marketing team. One person who welds, quotes, and has to keep his own identity running on the side.
02 Method
Lean was not a compromise here. It was the concept. We built a corporate design from a few, sharp building blocks that one person can master. At the centre is the acronym MMK: a striking typographic wordmark that brings the business to the essential and gives it a clear, self-assured contour. The form language comes from the workshop itself. From profiles, constructions, and cleanly worked edges. The colour translates what happens there every day: the red-orange of glowing steel, the contrast of cool metal surfaces, a nod to the local coat of arms. From that came a focused palette that assigns every application clearly to the brand.
03 Result
Since 2025 the identity carries across six fields of use: vehicles, stationery, signage, workwear, flyers and promotional items. From the van to the jacket, the same system. And because it's built lean on purpose, the owner designs quotes or signage himself, without starting from zero every time. We delivered the corporate design with wordmark, colour and form system, and the full stationery. What becomes visible is what has long held in the workshop: precision and a standard. The change of generation got a face that fits the quality of the work. And that gets worn after hours too.
Client
Metall Manufaktur Kürnach
Industry
Release
– today
Team
Book a call
01 Context
Metallmanufaktur Kürnach is a family business of the kind craft knows a thousand times over: the father built it, the son takes over. With the handover, the identity was on the table too. It should come into the next generation. The brief was double, and at first glance contradictory. The new identity had to read professional and recognisable, and at the same time work so simply in daily life that an owner without a design department can look after it himself. Not a business with a marketing team. One person who welds, quotes, and has to keep his own identity running on the side.
02 Method
Lean was not a compromise here. It was the concept. We built a corporate design from a few, sharp building blocks that one person can master. At the centre is the acronym MMK: a striking typographic wordmark that brings the business to the essential and gives it a clear, self-assured contour. The form language comes from the workshop itself. From profiles, constructions, and cleanly worked edges. The colour translates what happens there every day: the red-orange of glowing steel, the contrast of cool metal surfaces, a nod to the local coat of arms. From that came a focused palette that assigns every application clearly to the brand.
03 Result
Since 2025 the identity carries across six fields of use: vehicles, stationery, signage, workwear, flyers and promotional items. From the van to the jacket, the same system. And because it's built lean on purpose, the owner designs quotes or signage himself, without starting from zero every time. We delivered the corporate design with wordmark, colour and form system, and the full stationery. What becomes visible is what has long held in the workshop: precision and a standard. The change of generation got a face that fits the quality of the work. And that gets worn after hours too.
Client
Metall Manufaktur Kürnach
Industry
Release
– today
Team
Book a call
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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