Corporate design, social media and campaign for the online print shop Printzipia
The printer's new clothes
The printer's new clothes
01 Context
Online printing, ecological without compromise. Printzipia does what others have only recently started trying. 100% recycled paper, alcohol-free print processes, mineral-oil-free inks, climate-neutral shipping, awarded the Blue Angel and the EU Ecolabel. The problem was never the doing. The problem was the telling. Too many points of substance, too little visible point of view. In a market where green is often only a filter over the logo, the brand needed a language that shows its consequence, without preaching it.
02 Method
You don't make a point of view visible by claiming it. You make it visible through form. So we translated the brand's consequence into a corporate design and anchored it in a design manual. The ground everything else stands on. Plus an icon world we designed ourselves, that makes the processes behind the print button graspable. The image language doesn't advertise with leaf-green and lucky trees, but with clarity, reduction and the directness of craft. Transparency becomes a design decision: look closely, and you see processes, certificates, numbers. Not a green promise. The evidence behind it.
03 Result
From that ground came a through identity that carries the same point of view across every channel: the website, social, the campaign, plus newsletter, Google Ads and job ads, the wireframes as the path to the finished page. We have been with Printzipia since 2020. Not a closed project, but a partnership that grows with the brand. What remains is a brand that no longer has to explain its ecological claim, because its form already carries it. Form follows Narration. And the narration here is: responsibility as the standard, not an add-on.
Client
Printzipia
Industry
Release
– today
Team
Book a call
01 Context
Online printing, ecological without compromise. Printzipia does what others have only recently started trying. 100% recycled paper, alcohol-free print processes, mineral-oil-free inks, climate-neutral shipping, awarded the Blue Angel and the EU Ecolabel. The problem was never the doing. The problem was the telling. Too many points of substance, too little visible point of view. In a market where green is often only a filter over the logo, the brand needed a language that shows its consequence, without preaching it.
02 Method
You don't make a point of view visible by claiming it. You make it visible through form. So we translated the brand's consequence into a corporate design and anchored it in a design manual. The ground everything else stands on. Plus an icon world we designed ourselves, that makes the processes behind the print button graspable. The image language doesn't advertise with leaf-green and lucky trees, but with clarity, reduction and the directness of craft. Transparency becomes a design decision: look closely, and you see processes, certificates, numbers. Not a green promise. The evidence behind it.
03 Result
From that ground came a through identity that carries the same point of view across every channel: the website, social, the campaign, plus newsletter, Google Ads and job ads, the wireframes as the path to the finished page. We have been with Printzipia since 2020. Not a closed project, but a partnership that grows with the brand. What remains is a brand that no longer has to explain its ecological claim, because its form already carries it. Form follows Narration. And the narration here is: responsibility as the standard, not an add-on.
Client
Printzipia
Industry
Release
– today
Team
Book a call
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Friday, August 28, 2026
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