Brand strategy, brand architecture and corporate design for Kerst Hochzeitsmode
Tradition, retold
Tradition, retold
01 Context
Over 35 years of wedding fashion, grown across generations. With the latest change of generation came the chance to retell their own story. For Kerst Hochzeitsmode, that was the moment to break out of patterns that had grown in, without cutting the roots. Not a break with tradition. A new reading of it. What was missing was one face: an identity that makes the long experience visible, and at the same time carries the feeling of the wedding day, online and on site.
02 Method
We took the change of generation as a strategic question, not a pure design job. At the centre is the newly designed brand architecture: Kerst stays as the umbrella, the experienced carrier of the history, while "Her Happy Day" and "His Happy Day" as independent service brands take the emotional side, close, with a real feeling for the moment. We made the path of the couple from the first idea to the wedding day, the Bridal Journey, the strategic ground, and aligned the role of the brand to it. Tone and communication guardrails were sharpened too. From that ground came the corporate design and a design manual: lively terrazzo elements, fine line graphics, and a classic wordmark in which tradition and the present meet.
03 Result
What we made is one self-assured brand image that carries both sides of the house across every point of contact. We translated it into the digital space with website and social, into a through line of stationery and print, and into the design on site, from the window film to the signage. The same handwriting everywhere. So more than 35 years of experience became an identity that makes the emotional side of the wedding day visible, without hiding the history. The design of the brand was ours. The professional advice for bride and groom stays with the specialists at Kerst. So we told the house as a close, experienced companion on the way to an unforgettable wedding day.
Client
Kerst Hochzeitsmode
Industry
Release
Team
Book a call
01 Context
Over 35 years of wedding fashion, grown across generations. With the latest change of generation came the chance to retell their own story. For Kerst Hochzeitsmode, that was the moment to break out of patterns that had grown in, without cutting the roots. Not a break with tradition. A new reading of it. What was missing was one face: an identity that makes the long experience visible, and at the same time carries the feeling of the wedding day, online and on site.
02 Method
We took the change of generation as a strategic question, not a pure design job. At the centre is the newly designed brand architecture: Kerst stays as the umbrella, the experienced carrier of the history, while "Her Happy Day" and "His Happy Day" as independent service brands take the emotional side, close, with a real feeling for the moment. We made the path of the couple from the first idea to the wedding day, the Bridal Journey, the strategic ground, and aligned the role of the brand to it. Tone and communication guardrails were sharpened too. From that ground came the corporate design and a design manual: lively terrazzo elements, fine line graphics, and a classic wordmark in which tradition and the present meet.
03 Result
What we made is one self-assured brand image that carries both sides of the house across every point of contact. We translated it into the digital space with website and social, into a through line of stationery and print, and into the design on site, from the window film to the signage. The same handwriting everywhere. So more than 35 years of experience became an identity that makes the emotional side of the wedding day visible, without hiding the history. The design of the brand was ours. The professional advice for bride and groom stays with the specialists at Kerst. So we told the house as a close, experienced companion on the way to an unforgettable wedding day.
Client
Kerst Hochzeitsmode
Industry
Release
Team
Book a call
Not enough? Ask your AI about us
Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Saturday, October 10, 2026
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
10:30
11:30
14:30
15:30
16:30
17:30
Let's find out if we're a fit.
Let’s get to know each other and see whether we’re the right fit for your project. From there, we can shape a solution around what you actually need.
Saturday, October 10, 2026
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
10:30
11:30
14:30
15:30
16:30
17:30