Set sail for the multimedia evolution of the global yacht charter brand.
Context
»Simply the sea« – not just an advertising slogan, but a promise of value. Passion, motivation, and content stretch as far as the eye can see at Charterbar Yachting. However, the constantly changing visuals and a lack of a cohesive overall concept led to confusion. After revamping the print catalog, we explored the content landscape of yacht charter professionals and refined the brand and its content strategy.
Process
To ensure a professional representation of the brand and a clear structure across all channels, we thoroughly revised the entire online presence. A streamlined and focused appearance conveys competence and trust. We fine-tuned the existing logo and signet to reflect the brand's maritime flair more effectively.
By expanding the YouTube channel into the main channel, we fully utilize the power of moving images to present the world of chartering in an emotional and appealing way. Uniform thumbnails provide easy navigation and a clear overall view, thanks to theme-based, recurring design elements. A consistent design, with adapted thumbnails and fonts across all channels, completes the result.
2023
Charterbar Yachting
Rebranding
User Experience
User Interface
Development
Editorial Design
Kampagne
Copywriting
Social Media
Branche
Tourismus
Webseite
Ausgewählte Projekte
Intro Call
Let's meet for an initial, no-obligation meeting, get to know each other better and determine whether we are the right partners for your project. This way we can offer you the solution that fits your requirements.