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Let there be light: rebranding and web design for the lighting specialists from Franconia.
Context
Three locations, three target groups, and no overall concept. For several years, the lighting agency has brought light to its clients' projects. However, the company's brand and positioning mostly remained in the shadows. Our task was to bring this back into the spotlight. We established a common visual identity for the Würzburg, Nuremberg, and Bamberg locations, integrated existing design elements into a cohesive concept, and created a homepage that appeals to everyone in the diverse target group, from building contractors to end customers.
Process
An agency that confidently showcases its strengths. It features a modern, clear, and professional appearance with fresh yet familiar elements. Together, we overcame the challenges posed by different locations, creating a brilliant overall concept that appeals to everyone in the target group.
The passionate brand now shines in a new light. We enhanced the existing characteristic logo and rich green with a bright yellow as a complementary color. The new design language is modern and clean, ensuring clarity and orientation across various media, both in print and on the new website.
2021
Lichtagentur
Rebranding
User Experience
User Interface
Development
Kampagne
Printdesign
Branche
Handwerk
Webseite
Ausgewählte Projekte
Erstgespräch
Lass uns unverbindlich auf ein Erstgespräch treffen, uns näher kennen lernen und feststellen, ob wir für dein Projekt die richtigen Partner sind. So können wir dir die Lösung bieten, die zu deinen Anforderungen passt.
2024
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