Guide, discover, and prepare—different usage goals and multiple entry points require a clear information hierarchy. A consistent menu structure ensures quick orientation. It is always visible and includes the main categories: Tours, Works, and My Visit. This approach directly addresses various types of use within the user experience.

A separate context menu complements the main navigation, allowing users to access page-related content in a contextualized manner. Users can search for tours within a list, while a 3D map of the rooms on-site marks the starting point of the tour. With quick and expert searches, users can find individual works by viewing rooms or entering inventory numbers. Saved favorites can be neatly organized into favorite works and saved tours.

The iconic typogram of the Pinakotheken provides a fitting visual framework for the app. Object tiles, tour maps, and highlight sliders feature rounded corners that echo the quarter circle of the logo, enhancing recognition and becoming a defining element of the interface design.